Basically I came up with it when I realized: I can't buy an ipod. Not because I don't have the money but I can't justify it ethically. Spending hundreds of dollars on something I don't need. But what if it could do both? What if it could give me enjoyment (which is only secondary) and give others life (which is primary).
The idea is also good because people would do it. Political consumerism works better than simple charity. Think the red campaign.
But, what say you?
http://www.ideas4all.com/ideas/2134-short_ads_before_ipod_songs_to_raise_money_for_the_third_world
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